Agentic Commerce
Agentic Commerce refers to systems where AI agents autonomously handle shopping, purchasing, and transaction workflows on behalf of users, including browsing, comparing, and buying products.
Definition
Agentic commerce shifts buying from user-driven search and selection to AI-driven research and purchasing. An agent might search for products matching user preferences, compare prices and reviews across sites, evaluate options, and complete a purchase automatically. This represents a significant shift in how consumers discover and buy products.
Agentic commerce depends on agents reliably finding and evaluating product information, trusting recommendations from specific sources, and completing transactions. The visibility of your products and reviews directly affects whether agents recommend and purchase from you.
Why it matters for AI visibility
Agentic commerce means your product information, pricing, and reviews directly influence purchasing agents' decisions. Brands must ensure product pages are detailed, trustworthy, and easily parsed by agents. Your visibility shifts from user discovery through search to machine discovery through agent research and evaluation.
Related terms
AI Agents
AI Agents are autonomous systems that use LLMs to perceive their environment, make decisions, and take actions to accomplish goals. They can use tools, run code, and execute multi-step workflows without human intervention.
AIAgentic Workflows
Agentic Workflows are automated processes orchestrated by AI agents that execute multi-step tasks, make decisions between steps, and adapt to outcomes. They combine language understanding with action execution.
AIFunction Calling (Tool Use)
Function Calling is the capability of LLMs to call external functions or APIs as part of generating responses. It enables agents to take actions, query databases, or access real-time information beyond the model's training.
GEOAI Search
AI Search refers to search and discovery systems powered by large language models that generate synthesized answers from multiple sources rather than rank-ordering links in a traditional search results page.