Microsoft Copilot
Microsoft Copilot is an AI assistant integrated across Microsoft products including Bing, Windows, Office, and Microsoft 365, using OpenAI's models for search and productivity tasks.
Definition
Copilot integrates generative AI into productivity and search, helping users write emails, summarize documents, code software, and search the web. Bing Copilot provides web search with AI synthesis. Copilot in Microsoft 365 helps with workplace productivity across Word, Excel, PowerPoint, and Teams.
Copilot's integration with Windows and Microsoft products reaches millions of enterprise users daily. Its Bing integration means visibility in Copilot affects search behavior, particularly in professional and productivity contexts.
Why it matters for AI visibility
Copilot's presence in Windows and Office means your brand's visibility extends to enterprise users searching through Bing and using Microsoft products. Copilot's focus on productivity and professional use cases creates opportunities for B2B brands to appear in business-context answers.
Related terms
OpenAI
OpenAI is an AI research company that developed the GPT series of models and operates ChatGPT, the most widely-used LLM platform. It also provides API access for developers and enterprises.
GEOAI Search
AI Search refers to search and discovery systems powered by large language models that generate synthesized answers from multiple sources rather than rank-ordering links in a traditional search results page.
AIChatGPT
ChatGPT is a conversational AI system developed by OpenAI based on GPT models, available via web interface, mobile app, and API. It powers web search and answer synthesis features.
GEOConversational Search
Conversational Search is interaction with search systems through natural language dialogue rather than keyword queries, where users ask follow-up questions and receive context-aware responses within ongoing conversations.