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30 prompts to test your brand's AI visibility

A starter prompt set across funnel stages: copy it into the free spreadsheet, replace the brackets, and run your first audit this week.

CB
ChatBakers Team
October 2026 · 8 min read

Thirty prompts, three funnel stages, one spreadsheet. Below is a starter set covering informational, commercial and transactional buyer questions — built so each maps to a measurable answer: mentioned yes/no, position, accuracy. Copy it from the free CSV, substitute your category, and you have month one's tracking set.

Informational (10): do they explain the category with you?

  1. What is [category]?
  2. How does [category] work?
  3. [Category] vs [adjacent category]: what's the difference?
  4. What are the main types of [category]?
  5. How much does [category] typically cost?
  6. What should I look for when choosing [category]?
  7. Common mistakes when buying [category]?
  8. How long does [category] implementation take?
  9. [Category] trends this year?
  10. Who is [category] not suitable for?

Commercial (12): are you in the consideration set?

  1. Best [category] for [team size]?
  2. Best [category] for [budget constraint]?
  3. [Your category] vs [manual alternative]: pros and cons?
  4. Top 5 [category] compared?
  5. What is the best [category] for [specific job]?
  6. [Competitor A] vs [Competitor B] vs [your brand]?
  7. Most recommended [category] by users?
  8. [Category] with the best support?
  9. Easiest [category] to set up?
  10. [Category] that integrates with [popular adjacent tool]?
  11. Is [your brand] good for [job]?
  12. Alternatives to [market leader]?

Transactional (8): do you close?

  1. [Your brand] pricing?
  2. Does [your brand] offer a free trial?
  3. [Your brand] vs [competitor]: which should I buy?
  4. Discounts or deals on [category]?
  5. How to migrate from [competitor] to [your brand]?
  6. [Your brand] reviews?
  7. Is [your brand] worth it for [team size]?
  8. Where to buy [category] with [requirement]?

How to run the set

Ask all 30 in ChatGPT and Perplexity in fresh chats, same week. Log mention/position/accuracy per answer (the CSV has the columns). Re-run monthly with the frozen list; the delta is your share-of-voice trend. Full routine: the 30-minute audit.

In ChatBakers Paste this set as tracked prompts and organize them into topics — or generate the set from your Search Console data instead of typing.

Related reading

Frequently asked questions

Do I need exactly these 30 prompts?

No — treat them as a starter grid: 10 informational, 12 commercial, 8 transactional. Replace the bracketed category terms with yours, delete what doesn't fit, and add the exact questions your last 10 sales calls contained.

Branded or unbranded?

This set is deliberately unbranded except two recall checks. Unbranded prompts reveal consideration sets; branded ones only confirm the assistant knows you exist.

Check how visible your brand is in AI answers

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